23 Sep Vermont Manchester Development Committee Hosts Virtual Branding Reveal
The Coalition for Responsible Community Development (CRCD) gathered South LA community members to engage in the Vermont and Manchester Development “reveal” last night over Zoom. During the Committee’s final meeting with the community involving branding, “Evermont” was announced as the development’s new name, as well as its street name, “Evermont Place.” The term “Evermont” was described as representing the continuous transformation of Vermont Avenue while also honoring the legacy of South LA.
A slide during the presentation read, “True to its communal roots, “Evermont” recalls the past, nods to the present, and celebrates a future of new possibilities.”
Evermont will be a mixed-use development that will include:
- 180 units of affordable housing for low-income seniors, families, and youth
- A public boarding school
- A METRO job training center
- A grocery store and other retail
Members of the CRCD sat on a panel and representatives from the Seed School of Los Angeles County and Bridge Housing to gain input from the guests about Evermont’s logo design options. The three art concepts presented were described by Cathy Davis, the designer, as capturing the sentiment of transformation and renewal expressed by the community and will promote community pride for this project.
“My husband and I like concept three because we agreed that it has more character. The leaves show the community’s new growth that is very promising. The logo is indicative of what our community is experiencing right now, so I thank you for what you all are doing for the community. It’s been a long wait for us,” said one South LA resident.
Panelist and Evermont Developer Leandro Tyberg closed out the meeting by thanking the community for their engagement in the development, “Thank you for your support. We’re here to be held accountable, and during this long process, we’re going to continue to need your support in helping us do so. The community needs us to be there for you, just as much as we need you there for us.”
CoCo Community Organizer Oscar Alverez, who was present during the meeting, commented, “I believe that participating in these meetings or in this case, not being able to, shouldn’t be the deciding factor to why [community] members could not give their input. I believe that for residents to have pride in this project, we have to allow the engagement of more residents outside of this one-hour meeting.”
The development is slated to be a two-year project that will begin breaking ground mid 2022 and be ready for its grand opening in 2024.